Ben Herila

Underground Cellar

E-commerce platform reinventing discounts as upgrades.

Winner of Best Consumer Startup, LAUNCH Festival 2017

Responsibilities:

  • Manage the engineering and product team of 10+ to lead all aspects of technology: hiring, budget, product, specification, data science, dev ops, and UX design.
  • Serve as Board Director, working with the CEO, CFO, major investors, and legal counsel through more than $3.5MM of investment raised.
  • Model and project financials and cohort/LTV analysis using Excel and SQL.
  • Leverage data, agile development methodologies, A/B testing, and feature flighting, to optimize execution of business goals.
  • Design and implement high availability, “Serverless” microservices architecture for our e-commerce platform on AWS and Azure (Docker, Azure Functions, Lambda, SQL)
  • Design and implement security and privacy processes, resulting in 0 compromises of customer or company data for the entire 5-year lifetime of the organization.
  • Lead patent and intellectual property strategy, development, and execution.

Technologies used:

  • Isomorphic Node.js/React.js app
    (The same code runs on client and server)
  • C# backend using Azure Functions (Serverless)
  • PostgreSQL
  • Azure Table Storage
  • AWS Lightsail (CI server)
  • Git version control

More on Underground Cellar

Go to Underground Cellar